“The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.” Malcolm X
Head of department/faculty: Mr Adam Shea
Media Studies teacher: Miss Barnett
Introduction to Course:
Media Studies is a contemporary subject which is utterly relevant to pupil’s lives. Teaching students how to analyse and critique the media allows them to understand the role the media plays in our lives. It also improves literacy skills and helps to hone abilities in other subjects - especially English - and some of the subject terminology learnt can apply to Humanities, Business Studies and even Science. Media Studies is an extremely creative subject - it involves pupils making their own films, magazine front covers/websites, TV Drama show ideas and advertising campaigns.
Subject content KS3
Media is not studied as a separate subject at KS3, however it is touched on within English. In preparation for the GCSE Exams at KS4, students explore a range of non-fiction texts and develop their skills in transactional writing. They may also carry out media related projects and use media to enhance their understanding of different interpretations of literary texts.
Subject content KS4
● One External Exam (40%) - 2018 Topic: TV Serial Dramas
● Three Controlled Assessments (60%)
○ CA1: Introduction to Media - Analyse a film opening and present ideas and a storyboard/script for one of your own
○ CA2: Cross-Media Study - Compare a magazine front cover with its website, then produce your own front cover and advert for your own magazine
○ CA3: Advertising - Your own advertising campaign for a new service/product
Exam board KS4: We follow the AQA GCSE Media Studies specification in KS4
Typical lesson activities:
We analyse media texts and explore their use of different generic codes and conventions, as well as considering how a media text targets an audience, or represents people, or how it uses marketing effectively. Then, we use our knowledge to create our own media texts. Lessons involve: class discussions, group tasks, quizzes, focus groups, carrying out surveys, presentations, making moodboards, researching media texts we’re interested in, debating stereotypes and injustice within representation in the media, finding out about institutions in media - as well as planning and peer-discussions about our own media texts/ideas.
● How do our favourite TV shows work? Why are they so exciting?
● How does a film use specific techniques to entertain us?
● How do brands create an identify and message that is attractive to us?
● How are we targeted by the media? How are we represented?